Michael Eriksson's Blog

A Swede in Germany

Follow-up: Reading GQ

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In the mean time, I have “read” through the rest of GQ, finding there to be so little content that I spent about the same time turning unread pages as I did reading. The already discussed problems, with extreme amounts of advertising, an embarrassing picture-to-text ratio, poor writing, …, consisted through-out. I also got through roughly half of Wired, before giving up: Shallow, uninsightful, and very obviously written for those with only a fleeting knowledge of IT and related areas—very, very different from its image*. Better than the GQ, no doubt, but nothing that an IT professional, a hacker, a computer enthusiast, or similar should waste his time on. (Especially in Germany, where C’t, the likely best general computer magazine in the world, is available at every news stand.)

*It is possible, however, that this give-away was not representative for the normal edition, conceivably having been tailored towards GQ readers. (I am uncertain whether I have ever read Wired on another occasion.)

Not only do I see my opinion that GQ* is useless cemented, but I am forced to conclude that its main purpose is to sell products for third parties—even when we look at the officially non-advertising parts of the magazine. Now, that a magazine has some degree of “crypto-advertising” or is too kind to products for fear of losing official advertising is quite common. Here, however, the scope is so extensive as to erase the line between content and advertising.

*With some reservations for international variation. This was the German edition and an at least theoretical probability remains that other editions are better.

An interesting twist is that this alleged men’s magazine has a readership consisting of roughly 21 % women. Had this been a magazine with no ostensible targeting of a male audience, say one dealing with fashion or “lifestyle” in general, this would be unremarkable—if anything the female proportion would have been smaller than expected. For a men’s magazine? Not a good sign…

Knowing what I now know, I would be less embarrassed going up to the same cashier with a porn magazine* than with another GQ. She might or might not disapprove, but at least she will not think me an easily manipulated semi-illiterate with no grasp of good writing.

*Not that I would when the Internet is loaded with free-of-charge porn.

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Written by michaeleriksson

October 23, 2016 at 6:17 pm

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